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One of big four companies of technology is the Amazon, and its head office is specifically located in the city of Seattle; and some of its common focused areas are digital streaming, artificial intelligence, electronic commerce or e-commerce, and cloud computing. The Amazon is known as a platform where people can sell their products or good online, but it is also the designed platform that can be used by the third-party sellers or retails in which they can sell the products owned and manufactured by the bigger electronic commerce companies to the target audiences. The most favorite and the most commonly used online marketplace and platform is the Amazon, and that is basically for its system works perfectly for each e-commerce companies. One problem that is being faced by the sellers in any online marketplace or platform is the violation of the restricted or exclusive rights that are being attached and included to a trademark and that usually happen without the idea or the knowledge of the licensed seller and the trademark owner. Hijacking the listings, passing of a brand as if they own it, and counterfeiting the products and goods, are just some of the common violation of the violators.
A certain database that tends to basically link the brand to its particular or specific sellers is called as Amazon Brand Registry, and such database is actually recognized as one of the great solutions that is designed specifically to protect the users of Amazon from trademark infringement. European Union, Japan, Canada, India, Mexico, Canada, United States of America, and United Kingdom are just some of the most common economic areas and countries that are recognized brands of the Amazon Brand Registry. Some of the common benefits of the Amazon Brand Registry includes getting access to the powerful technology of predictive automation, proprietary text and image search tools to seek out any unauthorized usage, easy method of the owners of brands to search for any violators on the platform, and ability to have reports of any suspected intellectual property or trademark infringement. Monitoring opposition and examination of trademark, applying for Amazon Brand Registry, checking if your mark is already in use or already registered, and filing and drafting the application for trademark registration are actually the steps in registering the trademark of your brand. The pictures of the packaging and the products that carries your mark, the countries in which your products and goods are being manufactured and distributed, the specific categories of the products that Amazon should include and enlist your brand, and the US trademark registration number, are the list of information needed in order to apply for the said database.